Online gift shop
Pergolina
Pergolina is a gift shop that Paulanna Cuccinello ran on Riverside Drive in Toluca Lake, California, for 35 years. When the doors closed in 2025, the Shopify store became the whole business. Search already brought in more sales than every other source put together. Yet not one product or collection page had its own search title or description, so Google had to guess what each page sold.
Built on
What was built
- Search titles and descriptions written for all 374 products and 36 collections
- A written introduction at the top of each collection page
- 249 thin product descriptions expanded in the owner’s own voice
- Alt text for 572 product photos, each written from the photo itself
- 240 hidden products found with 781 units still in stock, listed so the owner could pick which to sell again
- Policies, About page, contact page, and footer rewritten for a shop that now sells only online
The outcome
Every page in the store now says what it sells. Search was already the shop’s best source of new customers, and now Google has real words to read on every page.
Next project
The Health Nest Clinic
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